Dalton Blase

• Oversee and facilitate all digital and social campaigns for the agency to ensure marketing strategies align with client goals on accounts totaling an ad spend of ~$100,000-$150,000 annually.
• Create tailored reports, interpret multi-channel analytics, and facilitate all market research activities, ranging from surveys to focus groups and interviews, to make data-driven marketing decisions.
• Collaborate with a team of seven across web, design, digital, CRM, and video to strategically develop effective digital marketing campaigns that meet and often exceed tailored KPIs for each of our clients.
• Develop and support team members within and outside the digital department through training, dynamic resources, and collaboration to enhance our workflow, sustainability, and overall quality of life.

• Established the agency’s first social media department to organize all social-related projects and lay the foundation with standards, training, and guides.
• Worked with a team of three to design, develop, and implement various social and digital campaigns for clients such as the Wyoming Secretary of State, the Casper-Natrona County Health Department, and the Campbell County Convention and Visitors Bureau.
• Taught myself the ins and outs of Meta Ads, Google Ads, Google Analytics, and various other digital platforms while obtaining certifications in Google Skillshop and Facebook Blueprint.
• Designed sites and landing pages using WordPress and Elementor to provide a cohesive user experience while optimizing for SEO and ADA web compliance.

Estes Park, CO

• Organized, oversaw, and managed the 200-attendee conference along with one partner and a Rotary Chair.
• Worked with Microsoft Excel, Google Drive, and Rotary-provided databases to organize all relevant contact information and to construct the final contact report.
• Hired 16 counselors, assembled the entire 200-page conference manual, and facilitated communications between RYLA and the Rotary Board of the Rocky Mountain (Districts 5440 and 5450).